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Why Gen Z Is Buying Less Gold But More Luxury
For decades, gold symbolized wealth, security, and tradition in India. Families bought gold to preserve wealth, celebrate milestones, and pass assets from one generation to the next. Jewelry was rarely an impulse purchase it was an investment. That buying behavior is changing. Gen Z still appreciates luxury, but their priorities are different. Instead of buying […]
The Mintly Team
·Jul 8, 2026