India has a rich tradition of jewellery making that dates back thousands of years. Today, Indian jewellery brands continue to blend traditional craftsmanship with contemporary designs, catering to both domestic and international markets. Here’s a look at the top 10 jewellery brands in India in 2025.
1. Tanishq
Tanishq, a division of Titan Company, remains the most trusted top jewellery brands in India. Known for its wide range of exquisite jewellery, Tanishq has maintained its reputation by continuously innovating and offering designs that cater to modern tastes while respecting traditional aesthetics. Their collections include everything from bridal jewellery to everyday wear, ensuring there’s something for everyone.
Recently Tanishq tied up with De Beers to scale up Natural Diamond Market inspite of spike in interest among Lab Grown Diamond Lovers,
Franchises
The franchise model has enabled Tanishq to penetrate smaller towns and cities, bringing luxury jewelry closer to a broader audience. By offering robust support to franchisees, including training, supply chain management, and marketing assistance, Tanishq ensures consistency in customer experience and brand standards.
Moreover, the increasing demand for certified and authentic jewelry has bolstered Tanishq’s market presence. The brand’s commitment to transparency and customer trust has played a crucial role in its expansion. Overall, Tanishq’s franchise growth reflects its adaptability and strong market position in the jewelry industry.
2. Kalyan Jewellers
Kalyan Jewellers has carved a niche for itself with its extensive collection and quality assurance. With a significant presence across the country, Kalyan Jewellers is famous for its diverse range of gold, diamond, and platinum jewellery. Their transparency in pricing and customer-centric policies make them a favorite among Indian consumers.
Kalyan is one of the early Top Jewellery Brands in India to go IPO and became successful in terms of Market cap. Innovation will remain at the core of Kalyan Jewellers’ strategy. The company is set to launch exclusive collections that cater to contemporary tastes while preserving traditional craftsmanship. Collaborations with renowned designers and celebrities will enhance brand appeal and attract a wider audience.
Digital transformation will also play a critical role in future growth. Kalyan Jewellers is investing in advanced technologies like artificial intelligence and augmented reality to offer personalized shopping experiences both online and in-store. These innovations are expected to drive higher customer engagement and sales.
Sustainability will continue to be a focus area. The company plans to expand its range of eco-friendly and ethically sourced products, aligning with global trends towards responsible consumption. By balancing tradition with innovation and sustainability, Kalyan Jewellers aims to solidify its leadership position in the jewelry market.
3. Malabar Gold & Diamonds
Malabar Gold & Diamonds is another giant in the Indian jewellery market. With over 250 showrooms across the globe, they are known for their stunning designs and exceptional craftsmanship. The brand focuses on offering a broad array of collections, including traditional, contemporary, and bespoke designs, catering to a wide audience.
The company’s expansion strategy focuses on increasing its global footprint with new stores in untapped markets. By embracing digital transformation, Malabar aims to enhance its online presence, providing a seamless shopping experience for customers worldwide.
In addition to geographical expansion in Middle East and North America, Malabar is investing in sustainable practices, ensuring ethical sourcing and eco-friendly manufacturing processes. This commitment to sustainability is expected to attract environmentally conscious consumers and bolster the brand’s reputation.
Furthermore, Malabar plans to diversify its product offerings by incorporating contemporary designs alongside traditional collections, catering to a broader audience. Collaborations with renowned designers and exclusive collections will also play a crucial role in driving sales.
With a robust business model and a customer-centric approach, Malabar Gold and Diamonds is well-positioned to achieve substantial growth and maintain its status as a global leader in the jewelry industry.
4. PN Gadgil Jewellers
PN Gadgil Jewellers, a distinguished name in India’s jewelry sector, boasts a legacy spanning over 180 years. Originating in Pune in 1832 under the leadership of Purshottam Narayan Gadgil, the brand has flourished, becoming a household name synonymous with trust and quality.
Starting slowly, PNG has become one of the Top jewellery brands in India with heavy focus on Maharashtra and near by States.
PN Gadgil Jewellers is renowned for its exquisite craftsmanship and diverse range of jewelry. From traditional Maharashtrian designs to modern, contemporary pieces, they cater to a wide array of preferences. Their collections include everything from intricately designed gold and diamond jewelry to beautifully crafted silver artifacts.
The brand takes pride in its commitment to authenticity and customer satisfaction. They ensure all their products are certified and adhere to the highest standards of quality. With a growing number of showrooms across India and an expanding international presence, PN Gadgil Jewellers continues to uphold its tradition of excellence while embracing innovation and modernization.
5. Joyalukkas
Joyalukkas is a global name in the jewellery industry, with a strong presence in India. They are celebrated for their elegant and intricate designs that combine traditional and modern elements. Joyalukkas boasts a diverse collection that appeals to all age groups and preferences, making them a household name in India.
6. Bhima Jewellers
Bhima Jewellers has been a trusted name in South India for decades. Known for their traditional designs and impeccable craftsmanship, Bhima Jewellers offers a wide range of gold, diamond, and silver jewellery. Their dedication to quality and customer satisfaction has kept them at the forefront of the jewellery market.
7. Senco Gold & Diamonds
Senco Gold & Diamonds is renowned for its exquisite designs and affordable pricing. With over 100 stores across India, they have made high-quality jewellery accessible to a broader audience. Their collections feature a blend of traditional and contemporary styles, appealing to various tastes and budgets.
SENCO Gold is heavily focused on Kolkata and North Eastern States in India. Want to know about Billboard Advertising?. Check one of SENCO’s billboards during Durga Puja festival times.
8. ORRA
ORRA is famous for its stunning diamond jewellery. With a focus on high-quality diamonds and exceptional craftsmanship, ORRA has built a reputation for luxury and elegance. Their collections include bridal sets, engagement rings, and everyday diamond jewellery that exudes sophistication.
9. CaratLane
CaratLane has revolutionized the Indian jewellery market with its online presence and innovative designs. As a subsidiary of Titan, CaratLane offers a seamless online shopping experience along with physical stores across major cities. They are known for their contemporary designs and affordable pricing, making fine jewellery accessible to young consumers.
10. BlueStone
Bluestone Jewellery Stores in India have carved a niche for themselves in the competitive jewelry market. Established in 2011, Bluestone focuses on offering high-quality, contemporary jewellery designs that cater to modern tastes. With an extensive online presence and multiple physical stores across major cities, they provide a seamless shopping experience both online and offline.
One of the few Jewellery Brands in India with VC funding under the belt, Blue stone is a pioneer in Omni Channel Approach for Scaling the Retail Market.
Bluestone is famous for its diverse range of products, including rings, earrings, necklaces, bangles, and bracelets, crafting from gold, diamonds, and precious stones. Their unique selling proposition lies in their innovative designs and the ability to customize pieces according to customer preferences.
They also offer a home try-on service, allowing customers to choose pieces from the comfort of their homes. With a commitment to authenticity and quality, Bluestone ensures that each piece is certified and comes with a warranty. This dedication to excellence has earned them a loyal customer base and a strong reputation in India’s jewelry industry.
Additional Insights
The landscape of the Indian jewellery market is characterized by an intriguing blend of tradition and modernity. Consumers today are more informed and discerning than ever before. They seek not just beautiful pieces but also assurance of quality and ethical sourcing. The top brands have adapted brilliantly to these evolving needs by incorporating innovative technologies like blockchain for tracing the origins of their gemstones and metals.
Moreover, sustainability has become a significant consideration in the industry. Brands like CaratLane have started using lab-grown diamonds as an eco-friendly alternative to mined diamonds, reducing their environmental footprint without compromising on the allure or quality of their products.
Cultural Significance
Jewellery in India is deeply entwining with cultural traditions and rituals. From birth ceremonies to weddings and festivals, jewellery plays an essential role in every significant life event. Each region has its unique style – be it the elaborate Kundan work from Rajasthan or the intricate temple jewellery from Tamil Nadu.
Brands like Tanishq and Kalyan Jewellers have successfully bridged the gap between these regional styles and modern designs, offering collections that resonate with millennials as well as older generations.
Technological Integration
The advent of technology has brought about significant changes in how consumers purchase jewellery. Augmented Reality (AR) tools allow customers to try on pieces virtually before making a purchase, enhancing their shopping experience. Brands like CaratLane have leveraged these technological advancements to offer a seamless omnichannel experience.
Furthermore, Artificial Intelligence (AI) is being useful for predicting trends and personalizing recommendations for customers based on their browsing history and preferences. This level of customization ensures that consumers find exactly what they are looking for, thereby increasing satisfaction and loyalty.
The Future of Indian Jewellery
As we move further into 2025, the Indian jewellery market is expecting to continue its upward trajectory. The demand for unique, personalized pieces will grow, pushing brands to innovate continually. Collaborations with international designers, introduction of new materials like titanium and tungsten, and incorporation of cultural elements into modern designs will likely shape the future trends.
Final Thoughts
The Indian jewellery market is vast and diverse, with each brand bringing something unique to the table. Whether you’re looking for traditional bridal sets or contemporary everyday wear, these top 10 jewellery brands in India in 2025 offer something for everyone. With their commitment to quality, innovation, and customer satisfaction, these brands continue to shine in the ever-evolving world of jewellery.
