Tanishq, a prominent name in the jewellery industry, is a division of Titan Company, which falls under the umbrella of the Tata Group.
Established in 1994, Tanishq has grown to become India’s leading jewellery brand, known for its high-quality products and innovative designs.
Founding and Growth
Tanishq was founded with the aim of redefining the Indian jewellery market. It introduced a level of transparency and trust that was previously lacking in the industry. The brand's name, a combination of "Tan" meaning body and "Nishk" meaning a gold ornament, reflects its commitment to creating exquisite gold jewellery.
Retail Presence
With over 500 stores spread across more than 240 cities in India, Tanishq has established a formidable retail presence. The brand has also ventured internationally, opening stores in the UAE, USA, and other countries, thus broadening its global footprint.
Product Offerings
Tanishq offers an extensive range of jewellery collections that cater to diverse tastes and occasions. From traditional designs that celebrate India’s rich heritage to contemporary pieces that appeal to modern sensibilities, Tanishq’s collections include gold, diamond, and platinum jewellery.
The brand also operates sub-brands like Rivaah for wedding collections and Mia for working women.
Innovation and Quality
A pioneer in introducing advanced technology to the jewellery industry, Tanishq was the first to offer the Karatmeter, a device ensuring the purity of gold. This innovation reinforced consumer confidence and set new benchmarks for quality and authenticity in jewellery retail.
Commitment to Ethics
Tanishq is dedicated to ethical sourcing and responsible business practices. The brand ensures that all its diamonds and gemstones are conflict-free and sourced from reputable suppliers.
Financial Performance
Contributing significantly to Titan Company’s revenues, Tanishq continues to show robust financial growth. Its success is driven by a combination of innovative marketing strategies, customer-centric services, and a deep understanding of local tastes and preferences.
Tanishq stands as a symbol of trust and quality in the jewellery sector, continuously evolving to meet the changing demands of its customers while maintaining high standards of craftsmanship and service.