Saravana Stores Elite Private Limited

Saravana Stores Elite Pvt Ltd, commonly known as Saravana Stores, is a prominent retail chain based in Chennai, India, focusing on delivering quality services.

Founded by Mr. Selvarathinam in 1969, the company began as a small textile shop and has since expanded into one of the largest and most comprehensive family shopping destinations in Tamil Nadu.

Saravana Stores offers a wide array of products, ranging from textiles, jewellery, electronic appliances, and household items to groceries and personal care products. The company is renowned for its affordable pricing and vast selection, making it a popular choice among middle-class families in the region.

Operating primarily from its flagship store in T Nagar, Chennai, which is reputed to be one of the biggest shopping bazaars in Asia, Saravana Stores has strategically branched out with several other outlets across the city. These include Saravana Stores Super Store, Saravana Stores Crown Mall, and more, each providing a unique shopping experience tailored to different customer needs.

The business model of Saravana Stores focuses on high-volume and low-margin sales, allowing them to offer competitive prices that attract a large customer base. The store's aggressive advertising campaigns, featuring top South Indian film stars, also play a crucial role in its branding strategy.

Saravana Stores is deeply embedded in the local culture and is known for its festive sales and promotions during major Indian festivals like Diwali and Pongal. This has not only boosted their sales but also strengthened customer loyalty.

Despite facing competition from other large-format stores and online marketplaces, Saravana Stores continues to thrive by maintaining its core promise of quality products at economical prices. The company's success is a testament to its understanding of the local market dynamics and consumer behavior in Tamil Nadu.